62 Infos zu Maik Eisenbeiss

5 Aktuelle Nachrichten

ist Professor für Marketing an der Universität Bremen.

Informationen aus dem Marketing

Researchers from the University of Cologne and University of Bremen published a new paper in the Journal of Marketing that examines how micro and macro conditio

Trust in a particular vendor affects the degree to which consumers will accept or reject a personalized banner ad.

6 Profile in Sozialen Netzwerken

› maik-eisenbeiss

Sehen Sie sich das Karriere-Profil von Maik Eisenbeiss (Deutschland) auf LinkedIn an. LinkedIn ist das weltweit größte professionelle Netzwerk, das Fach- und ...

Maik Eisenbeiss' berufliches Profil anzeigen LinkedIn ist das weltweit größte professionelle Netzwerk, das Fach- und Führungskräften wie Maik Eisenbeiss ...

› author

1 Infos zur Ausbildung

Tammo H. A. Bijmolt · Peter S. H. Leeflang · Frank Block · Maik Eisenbeiss · Bruce G. S. Hardie · Aurélie Lemmens · Peter Saffert ... › ...

8 Bücher zum Namen

Suchergebnisse -

von A Bleier · · Zitiert von: 290 — Autores: Alexander Bleier, Maik Eisenbeiss · Localización: Marketing science, ISSN , Vol. 34, Nº 5, 2015, págs. · Idioma: inglés · Texto completo no ... von M Eisenbeiss · · Zitiert von: 68 — What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type. Autores: Maik Eisenbeiss, Robert ... › articulo

Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet...

› authors › maik-e...

5 Dokumente

Based on 26,883 investment decisions, we examine the inŕuence of social media marketing on crowd participation in equity crowdfunding. We distinguish between di

Read Immigrant Grocery-Shopping Behavior: Ethnic Identity versus Accessibility

Maik Eisenbeiss (Contact Author). University of Bremen - Faculty of Business Studies and Economics ( email ). Bremen, D Germany ...

Economic conditions may significantly affect households’ shopping behavior and, by extension, retailers’ and manufacturers’ firm performance. By explicitly...

9 Wissenschaftliche Publikationen

Das Standardwerk zum Marketing zusammen mit Heribert Meffert, Manfred Kirchgeorg und Maik Eisenbeiss ist in 13. Auflage im Springer-Verlag erscheinen. Das Grundlagenwerk zur identitätsbasierten Markenführung (3. Auflage, Springer Verlag, April 2018) wurde mittlerweile in Chinesisch, Englisch und Französisch übersetzt. Professor Burmann ...

Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus, Philipp Alexander Freund. Pages 4-20: Download PDF. Article preview. select article Determinants of ... › issue

List of computer science publications by Alexander Bleier

List of computer science publications by Maik Eisenbeiss

2 Allgemeine Veröffentlichungen

Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiss, Werner J. Reinartz , Journal of Marketing · Towards resilience in the Anthropocene: ... › title › ho...

Bijmolt, Tammo H.A., Peter S.H. Leeflang, Frank Block, Maik Eisenbeiss,. Bruce G.S. Hardie, Aurelie Lemmens, and Peter Saffert (2010), ...

21 Webfunde aus dem Netz

Background Info  A different perspective is now emerging, namely, that customers can cocreate value, cocreate competitive strategy, collaborate in the firm’s...

Ayşegül Özsomer With Prof.s Skander Esseghaier, Maik Eisenbeiss, Stefan Wiesel and the generous participation of Yapi Kredi Bankası, Boyner and ...

author = "Bijmolt, {Tammo H. A.} and Leeflang, {Peter S. H.} and Frank Block and Maik Eisenbeiss and Hardie, {Bruce G. S.} and Aurelie Lemmens and Peter ...

Find out more about Lancaster University's research activities, view details of publications, outputs and awards and make contact with our researchers.

Alexander Bleier and Maik Eisenbeiss Marketing Science (2015) [Journal]. 7th most cited article published in Marketing Science between

von THA Bijmolt · · Zitiert von: 645 — Tammo H.A. Bijmolt, Peter S.H. Leeflang, Frank Block, Maik Eisenbeiss, Bruce G.S. Hardie, Aurélie Lemmens Lemmens, Peter Saffert. Marketing & Strategy. › analyt...

A new Journal of Marketing study suggests that economic conditions influence grocery shopping behavior, but in very different ways.

Maik Kecinski - University of Alberta Brezplačne e-knjige in dokumenti PDF so na voljo za prenos ter brezplačen spletni pregledovalnik PDF..

... of Marketing Science, January DOI, s Authors. Maik Eisenbeiss, Markus Cornelißen, Klaus Backhaus, Wayne D. Hoyer  ...

von W Reinartz · · Zitiert von: 6 — Werner Reinartz and Maik Eisenbeiss. INTRODUCTION. In the past two decades, customer loyalty has become a top priority for many companies. › pdf

— Bleier, Alexander and Maik Eisenbeiss (2015), “Personalized Online Advertising Effectiveness: The Interplay of What, When, ... › ref...

Design by christian-pansch.de

Chapter 6: Managing customer loyalty to maximize customer equity. Werner Reinartz and Maik Eisenbeiss. Download PDF ( KB).

This paper covers the team's process within the Catherine Bond brand's social media campaign. It includes information about strategies on various social...

Información de la revista International journal of research in marketing

•We propose a targeting approach based on consumers’ willingness-to-pay ranges.•Indecisive buyers show the highest incremental response to targeting.•We...

... Motivational Drivers and User Behavior in Virtual Worlds. more. COLLAPSE. Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus, Philipp Alexander Freund .

Press Release From the Journal of Marketing: How Grocery Shoppers Spend Differently During Times of Personal and Macro Economic Change