91 Infos zu Mirella Kleijnen

5 Aktuelle Nachrichten

The paper “How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food

John Peloza's paper with Mirella Kleijnen and Anna De Visser-Amundson, has been published online in the Journal of Marketing Research.

MIRELLA KLEIJNEN VICKI MORWITZ THOMAS OTTER KOEN PAUWELS STEFANO PUNTONI ARVIND RANGASWAMY STEVEN SEGGIE STEVEN SWELDENS KOERT VAN ITTERSUM JAAP WIERINGA

Promotor. Gerrit van Bruggen. Professor of Marketing. Member Doctoral Committee. Steffen Giessner. Professor of Organisational Behaviour and Change. Member Doctoral Committee. Mirella Kleijnen. Member Doctoral Committee. Fred Langerak. Member Doctoral Committee. Marion Poetz. Member Doctoral Committee.

4 Profile in Sozialen Netzwerken

Mirella Kleijnen: Publications, bio, bibliography, etc

Mirella Kleijnen. Faculty. University. Vrije Universiteit Amsterdam. E-mail. . Research field. Marketing. Interests.

17 Bücher zum Namen

Venkatesh Shankar & Mirella Kleijnen & Suresh Ramanathan & Ross Rizley & Steve Holland & Shawn Morrissey. Year of publication: May

Due to global supply chain disruptions, we recommend ordering print titles early. Mirella Kleijnen Vrije Universiteit Amsterdam, Netherlands ...

Die Nutzenwerte, die Kunden und Unternehmen vom Netzwerk ableiten, sind dabei meist unterschiedlich (Mirella Kleijnen, de Ruyter, & Wetzels, 2007).

This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based...

7 Dokumente

Multimedia = Multitheater? Mirella Kleijnen 9 maart Marketingdag voor de Podiumkunsten

Slide 1Mobile SHOPPER MARKETING Venky Shankar, Suresh Ramanathan, Mirella Kleijnen, Ross Rizley, Shawn Morrissey, and Steven Holland Slide 2 Agenda What is ...

Margo Buchanan-Oliver. and Roderick J. Brodie (2000). “Retail Service Branding in Electronic. Commerce Envimnmcnts." Journal qucrvr't'e Research,. 3. (2) Dc Ruyter. Ko. Martin Wet/els and Mirella Kleijnen (2001). "Customer Adoption of eSei'vice: An Experimental. Study," Intro-notional Journal of Service Int/um):.

... University of Manchester; Gianluca Scheidegger, University of St.Gallen, Institute of Retail Management; Mirella Kleijnen, Vrije Universiteit Amsterdam.

2 Wissenschaftliche Publikationen

Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, Jeff Donaldson. Download PDF. Article preview. Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. Original research article: Pages Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan, Ross Rizley ...

List of computer science publications by Mirella Kleijnen

6 Allgemeine Veröffentlichungen

By Mirella Kleijnen, Nick Lee and Martin Wetzels; Abstract: Although firms are faced by a large number of market introduction failures, research ...

— ... Kimmy Wa Chan (Hong Kong Polytechnic); Steve Baron (Liverpool U); Mirella Kleijnen (Vrije Universiteit Amersterdam).

Diesen Titel erhalten Sie in einer Bibliothek! Mobile commerce : technology, theory, and applications. [Brian E Mennecke; Troy J Strader;]

European Journal of Marketing - Volume 44 Issue

4 Meinungen & Artikel

— Anna de Visser-Amundson, John Peloza, Mirella Kleijnen. First Published September 8, Research Article.

— Brilliant professors Mirella Kleijnen, Charles Hofacker, Dina Mayzlin, Venky Shankar, Yakov Bart and John Deighton of course!

— Anna de Visser-Amundson, John Peloza & Mirella Kleijnen Journal of Marketing Research, forthcoming. Abstract:

Customer experience heeft in recente tijden een enorme vlucht genomen. Geen bedrijf dat de kans heeft laten liggen om zich uit te laten over hoe bezorgd ze...

45 Webfunde aus dem Netz

CoautoresVer tudo… Arno Scharl,; Jamie Murphy,; Brigitte Stangl,; Mirella Kleijnen,; Albert Weichselbraun,; Amata Ring,; Horst Treiblmaier,; Hermann Stern , ...

Mobile SHOPPER MARKETING Venky Shankar, Suresh Ramanathan, Mirella Kleijnen, Ross Rizley, Shawn Morrissey, and Steven Holland.

Dr. Mirella Kleijnen is Associate Professor of Marketing at the VU University Amsterdam, The Netherlands. Mirella Kleijnen obtained her PhD from the Faculty ...

CNKI学术搜索是一个基于海量资源的跨学科、跨语种、跨文献类型的学术资源搜索平台，其资源库涵盖各类学术期刊、论文、报纸、专利、标准、年鉴、工具书等，旨在为国内外研究人员提供全面、权威、系统的知识网络。

Mirella Kleijnen, Dutch economics professor.

Academia.edu is a place to share and follow research.

MIRELLA KLEIJNEN. 2 Agenda Marketing Management Waarde Propositie Klantwaarde Business Model Canvas Klantwaarde Perspectieven Drijvers Concepten ...

Mirella Kleijnen obtained her PhD from the Faculty of Economics and Business Administration, Maastricht University, the Netherlands.

Mirella Kleijnen. Mirella Kleijnen is hoogleraar Customer Experience Management en tevens actief in het bestuur van de School of Business and Economics aan de ...

Jurylid Mirella Kleijnen (Professor of Customer Experience Management – Vrije Universiteit Amsterdam): “Een vernieuwend onderwerp met heel concrete ...

Consumer Value of Context Aware and Location Based Mobile Services: ch012: Context aware services have the ability to utilize...

Mirella Kleijnen: Faculty of Economics and Business Administration, University of Maastricht, Maastricht, The Netherlands. ACKNOWLEDGMENT: The authors would ...

Part of collection. Institutional Repository. Document type. journal article. Rights. © A. Kranzbühler, Mirella Kleijnen, P.W.J. Verlegh, M. Teerling.

von M Antioco · · Zitiert von: 158 — Michael Antioco, Mirella Kleijnen. Consumer adoption of technological innovations : Effects of psychological and functional barriers in a lack of content ...

von A Tal · — Aner Tal, Amir Grinstein, Mirella Kleijnen, Joshua Ackermann, and Brian Wansink (2016) ,"Heavy Choices: Exertion and Food Choice Healthiness in Field ...

Challenges of e-Service Adoption and Implementation in Nigeria: Lessons from Asia

Matthijs de Wit, Mirella Kleijnen, Birgit Lissenberg-Witte, Cornelia van Uden-Kraan, Kobe Millet, Ruud Frambach, Irma Verdonck-de Leeuw.

Mirella Kleijnen is professor of Customer Experience Management at the marketing department of the School of Business and Economics.

The programme was nicely put together with as starting speaker the only professor of Customer Experience in the Netherlands; Mirella Kleijnen.

von MJ Reinders · · Zitiert von: 46 — Mandatory use of technology-based self-service: does expertise help or hurt? Machiel J. Reinders, Ruud Frambach, Mirella Kleijnen. Consumer and Chain.